15.7× the Search Impressions in One Year
We rebuilt the website for Kohnen's Tree Service, a family-owned tree service in Wichita, Kansas, in March 2026, and we have written its local guides and added its town pages since. October to October, Google search impressions went from 1,335 to 20,912 and clicks from 51 to 145. Sources, windows, and caveats included.
- Rebuilt site live
- March 2026
- Compared
- Same dates, 2025 vs 2026
- Data from
- Aug 16, 2025
- Verified
- November 7, 2026
Every number on this page is sourced, dated, and set against the same dates a year earlier.
Kohnen's is one of our Wichita builds. See how we approach web design in Wichita, or every measured result on our track record.
A New Site in March, Then Steady Building
In fall 2025 the old site showed up in Google through 23 pages, and its homepage did nearly all the work: 132 of the 143 page-level clicks from Aug 16 – Nov 5.
The rebuilt site went live in March 2026, and we have kept building it since. It now holds 10 service pages, 10 service-area pages for the towns around Wichita, and 42 local guides we write for the site, from what tree removal costs in Wichita to the best time to prune in Kansas. The header carries a free-estimate button on every page.
Page counts from the live sitemap · Nov 7, 2026
Old Site vs Rebuilt Site
Google Search Console, Aug 16 – Nov 5 in each year. Clicks are page-level.
| Fall 2025 | Fall 2026 | |
|---|---|---|
| Pages showing in Google | 23 | 85 |
| Searches it appeared for | 298 | 1,024 |
| Homepage clicks | 132 | 159 |
| Clicks beyond the homepage | 11 | 204 |
Every Page Ends in a Call or an Estimate
Real captures of the live site, November 2026. Town pages and guides earn the searches; each one hands off to the same call and free-estimate buttons as the homepage.
Same Dates, a Year Apart
Every 2025 figure is the old site and every 2026 figure is the rebuilt one. Comparing the same dates a year apart holds the season constant, which matters for seasonal work like tree care.
Search Impressions by Month
Google Search Console, Sep 2025 – Oct 2026 (full months). The muted line is the old site and the accent line the rebuilt one. March spans the Mar 13 launch, so it appears in both at its full-month total.
Local Searches That Moved
Impressions and position for each search, Aug 16 – Nov 5 in each year. Sampled from 1,124 compared queries for local intent and volume, including two that slipped. The top query by impressions, stump grinding near me, sits at position 58: impressions measure visibility, not rank.
| Query | Impr 2025 | Impr 2026 | Pos 2025 | Pos 2026 |
|---|---|---|---|---|
| tree service wichita | 36 | 420 | 26.7 | 7.0 |
| tree removal wichita | 23 | 379 | 30.6 | 6.7 |
| tree service wichita ks | 134 | 598 | 30.5 | 13.4 |
| emergency tree service wichita ks | 4 | 271 | 70.0 | 2.6 |
| tree service el dorado ks | 8 | 218 | 21.0 | 2.6 |
| tree removal quotes wichita | 0 | 321 | — | 2.9 |
| tree removal wichita ks | 65 | 539 | 13.4 | 15.7 |
| tree trimming wichita | 18 | 254 | 3.1 | 6.0 |
Pages Doing the Work
The eight biggest pages by 2026 impressions, uncurated. “New” means the page did not exist before the rebuild. The pruning and Wichita-trees guides earned 85 clicks between them.
| Page | Impr 2025 | Impr 2026 | Clicks 2025 | Clicks 2026 |
|---|---|---|---|---|
| Homepage | 3,392 | 14,299 | 132 | 159 |
| Stump grinding | new | 11,444 | 0 | 5 |
| Guide: tree removal cost | new | 2,921 | 0 | 11 |
| El Dorado town page | new | 2,825 | 0 | 8 |
| Guide: Wichita trees | new | 2,469 | 0 | 34 |
| Guide: when to prune | new | 2,159 | 0 | 51 |
| Tree removal | new | 2,116 | 0 | 4 |
| About | new | 1,704 | 0 | 5 |
Windows: Aug 16 – Nov 5 and October, each against the same dates a year earlier, captured November 7, 2026 from Google Search Console[1]. Search Console's data for this site begins Aug 16, 2025, and no window reaches past it. Six-month comparison: Nov 7, 2025 – May 7, 2026 vs May 8, 2026 – Nov 5, 2026. The earlier window already includes the rebuilt site's first eight weeks, so it understates the change.
What Could Be Flattering These Numbers
A results page worth quoting audits itself. Five things to weigh beside the multiples:
- 1A small starting base. In October 2025 the old site earned 1,335 impressions and 51 clicks. Multiples on a small base run large, which is why the raw counts sit beside every ratio, and why the click multiple, 2.8×, is the conservative read.
- 2Visibility is not rank. The site now shows up for 3.4× as many searches, and many of them enter low. The top query by impressions, stump grinding near me, sits at position 58, where almost nobody clicks.
- 3Many new clicks are readers. The guides we write earned 145 of the rebuilt site's page-level clicks from Aug 16 – Nov 5. Someone asking when to prune in Kansas is not always hiring this week.
- 4No calls, jobs, or revenue. The client doesn't share call logs or job counts, so this page claims none. Google Analytics doesn't cover the 2025 window, so visitors aren't compared either.
- 5Google changed too. Google widened its AI answers during 2026, and AI-answer impressions grew on every site we measure. We credit the rebuild and the pages we have added since as a whole, not any single change.
How We Measure
Impressions, clicks, and position follow Google's definitions[1]. An impression is a link to the site shown in results. Position is the site's topmost spot for a query, averaged over the window. This page shows it only per query, because a site-wide average moves whenever the mix of searches changes, not only when rankings do.
Every comparison uses the same dates a year apart, inside the data Search Console holds for this site. The launch date is read from that data rather than recalled: the rebuilt site's URLs first earn impressions on Mar 13, 2026, and the old site's gallery page last appears on Mar 19, 2026.
Clicks appear two ways, and each figure says which: property totals (355 in the 2026 window) and page-level totals (363), which Search Console counts slightly differently.
| Source | What it provides | Window |
|---|---|---|
| Search Console: Performance | Clicks, impressions, and per-query position; query and page tables | Aug 16, 2025 – Nov 5, 2026 |
| Search Console: page dates | Launch date: first impressions on rebuilt URLs, last on old ones | Mar 13, 2026; Mar 19, 2026 |
| Live sitemap | Page counts: services, service areas, guides | Read Nov 7, 2026 |
Client figures come from the sources in the Methodology table, read with the owner authenticated on Nov 7, 2026.
- 1.
Performance report metric definitions (impressions, clicks, position, CTR). Google Search Console Help · accessed Nov 2026
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