Advertising Campaigns for Service Businesses That Need Calls Now
Google Ads management, Facebook and Instagram ads, and niche placements through Heck Digital, for small service businesses that want paid traffic with the spend, the leads, and the account in plain view.
Month to month. Your ad account stays yours. No promised lead counts.
Three Channels, Three Different Jobs.
The right advertising campaign starts with where your next customer is paying attention. Someone searching for a repair today needs a different ad than someone reading a trade newsletter. We start with the customer, then pick the channel.
Google Ads Management
People already searching for what you do.
Search campaigns built around the jobs you want more of, with the search terms, ad copy, budgets, and bids checked on a schedule. This is usually the place to start, because the person clicking already has the problem you solve.
Google Ads Certified
Facebook and Instagram Ads
People who fit your customer but are not searching yet.
Audience targeting and retargeting across Meta, useful when your work sells on sight or when you want past site visitors to see you again. There is no fixed plan for this one, so we scope it with you on a consultation.
Meta Marketing Partner
Placements Through Heck Digital
Readers of specialized sites and newsletters in your niche.
Display placements, sponsored articles, and newsletter sponsorships across specialized websites. These campaigns run through Heck Digital, where you tell the team who you want to reach and the placements get shaped around that audience.
Ad campaigns from Heck Digital
Two Plans, Sized to Your Ad Budget.
The plan follows the size of the account: how much you spend with Google and how many campaigns it takes to cover the work you want. Both are management only, so the fee pays for the work and your ad spend goes straight to Google.
Google Ads (PPC) — Starter
Businesses starting paid search, or running a small account that needs a steady hand on it.
- For ad budgets up to $2,500/mo
- Up to 2 Search campaigns, 3 ad groups each
- Light weekly monitoring
- Basic reporting: clicks, leads, CPL, search terms, and top ads
Management only — ad spend is billed separately by Google.
Starter plan detailsGoogle Ads (PPC) — Growth
Accounts with real budget behind them, where the difference between good and average management is measured in leads.
- For ad budgets up to $5,000/mo
- Up to 4 campaigns, Search plus remarketing or Performance Max
- Weekly monitoring and bi-weekly optimizations
- Conversion tracking review and improvements
Management only — ad spend is billed separately by Google.
Growth plan detailsComparing these with our other monthly work? Everything is on plans and pricing, and the full terms are in our marketing services terms.
What Happens Once You Say Go.
Google Ads rewards steady attention more than a clever launch. Here is the work on a calendar, so you know what is happening in your account and when.
- Before you sign up
Set a Budget That Fits Your Market
On a free consultation we look at what you sell and where, then help you set an ad budget that matches your market. That number decides which plan fits.
- Getting started
Onboard and Build
You get an invite to your client portal and fill out a short onboarding form. The management fee covers strategy and campaign build-out in your own Google Ads account.
- Every week
Watch the Account
We monitor the campaigns weekly. Optimizations to keywords, search terms, ad copy, budgets, and bids run monthly on Starter and bi-weekly on Growth.
- On a schedule
Report What Happened
Reporting covers clicks, leads, cost per lead, search terms, and top ads. Where advertising is enabled in your portal, you can also see spend, conversions, and campaign history yourself.
Ad Spend You Can See and Control
Paid traffic costs money every day it runs, so you should always be able to see where that money goes. These are the lines we keep to on every account.
- Promise a number of leads. Our terms do not guarantee traffic, leads, or revenue, and we will not imply otherwise.
- Raise your ad spend without your approval.
- Hold your ad account. It and its billing relationship with Google are yours.
- Mark up your ad spend. Google bills you for it directly, separate from our fee.
Google can disapprove ads or change its rules without notice. When it does, we respond promptly and tell you what changed.
A Good Campaign Needs More Than the Ad.
A click only pays off if the page it lands on earns the call, and paid traffic stops the day the budget does. These are the pieces we would look at alongside your campaign.
Advertising Questions, Answered.
Weighing paid against organic? Read SEO vs. Google Ads or get a free website audit.
What does Google Ads management include?
Is ad spend included in Google Ads management?
Who owns the ad account?
Can you guarantee leads from an advertising campaign?
Do you run Facebook and Instagram ads?
What is Heck Digital, and when would I use it?
Should I start with ads or SEO?
Do I need a website built by you to run ads?
Is there a long-term contract?
Do you only work with businesses in New Hampshire?
Find Out What a Campaign Should Cost You.
Book a free consultation. Tell us what you sell and where, and we will help you set a budget that matches your market and tell you which channel we would start with.