More Heat More Cool
A Cincinnati HVAC contractor losing after-hours emergency calls to competitors with a faster phone funnel. We redesigned around the one question customers actually have at 11pm: can you come now?
What the new emergency-first layout actually delivered.
When your HVAC dies in a Cincinnati summer at 11pm, you are not reading anybody's blog. You are calling the first contractor whose phone number appears on your screen. More Heat More Cool had the techs and the trucks — they just weren't winning the phone.
We rebuilt the site around that exact moment. A sticky click-to-call button that never leaves the screen on mobile, a 24/7 badge that tells customers there's a human waiting, and a multi-city service-area structure that ranks them wherever the call is coming from.
- Outdated site not generating leads in a competitive regional market.
- No visible emergency pathway — urgent customers bounced before finding a phone number.
- After-hours calls leaking to competitors with sticky phone buttons.
- Service area spread across 8 Ohio cities with no local page for any of them.
- Designed a persistent emergency CTA that stays on-screen across every page — click-to-call on mobile, prominent phone number on desktop.
- Built dedicated service pages for AC repair, furnace install, heat pump, and ductwork — each linked from a clear top-level nav.
- Shipped 8 service-area pages targeting Cincinnati, Dayton, Mason, West Chester, Fairfield, Loveland, Monroe, Springboro.
- Hand-coded theme, compressed imagery, and CDN routing dropped mobile load from 5.8s → 1.4s.
Heating emergency or AC down tonight?
Mock-up of the persistent emergency band that lives on every page. On mobile it collapses into a sticky bottom bar with a thumb-sized call button.
Our phone rang more in the first month after launch than it did the entire previous summer. The emergency button was the single highest-ROI decision we've ever made.
Want something like this?
Let's talk about what a bespoke build would look like for your business.
