Marketing Services Terms

Your deliverables are the ones listed on your invoice or plan — for example, a number of blog posts, link placements, Google Business Profile posts, or reports per billing period. The work is visible in your client portal as it happens: scheduled content appears on your content calendar before it publishes, link placements appear in your links-earned feed as they go live, and reports are delivered to your portal.

Deliverable counts are per billing period. If we deliver fewer than the listed count in a period, the shortfall carries forward — the work stays owed to you, it is never forfeited. Requests beyond your plan's scope are quoted and approved before anything becomes billable.

Where the work needs your input — approvals, business details, account access — we'll ask for it clearly, and delivery timelines extend by the time that input is outstanding.

Your fee is the recurring amount listed on your invoice. It's billed in advance through Stripe, our payment processor — monthly, unless your invoice shows a different billing period — and is due upon receipt.

Fees don't include taxes. If a tax applies based on your location, it appears as a separate line on your invoice and is your responsibility.

We may change the fee with at least 30 days' written notice. If you don't want the new price, cancel before it takes effect and you owe nothing further. Continuing service past the notice period means you accept the new fee.

Your service renews automatically — month-to-month, unless your invoice shows a different billing period, and a longer period only ever happens at your request. There's no term commitment, no termination fee, and no penalty for leaving.

Cancel anytime by emailing clement@heckofawebsite.com or by telling your usual project contact in writing — "in writing" means email or text message. Cancellation takes effect when your message reaches us; we'll confirm in writing, and that confirmation is simply your record. Service runs through the end of the period you've already paid for, and the deliverables for that period are still delivered. Any shortfall carried forward from earlier periods survives cancellation: we deliver it within 30 days after your final paid period ends, or refund the portion of the fee attributable to it.

We can end the service too — with written notice, effective at the end of your current paid period. Content and placements already delivered are unaffected.

If a payment fails, Stripe retries it automatically and we'll email you. You have at least 14 days from the original due date to update your payment method before anything is paused. After that, we may pause the service — content production, link acquisition, ad management, and reporting — until the balance is brought current. New charges stop accruing while service is paused, and your existing rate is restored when the account is brought current. Your ownership of work whose covering invoice is paid (see Content Ownership) is never affected — and work delivered against an unpaid invoice becomes yours when that invoice is paid.

Fees are billed in advance and are non-refundable once a billing period starts — instead, your service simply continues through the end of the period you paid for.

If the offer you signed up under carries its own refund promise — for example, a money-back guarantee — that promise governs everything in this section.

Content we create for you — blog posts, newsletters, Google Business Profile posts, page copy — is yours once the invoice covering it is paid, and it stays with you if you leave. We may decline or revise content requests that are unlawful, deceptive, or that we reasonably believe would harm your site's standing with search engines.

You're responsible for the accuracy of the business facts we publish for you — services, prices, service areas, credentials — and for having the rights to any materials you supply. Tell us when something changes and we'll update the content.

Link placements are editorial placements on third-party sites with real traffic. Placement counts are per billing period, and each placement appears in your portal's links-earned feed as it goes live, with the site it landed on.

Third-party sites are outside our control: a site can later remove, alter, or de-index a link, which is why link plans track new and lost links rather than promising permanence. A placement counts as delivered when it goes live. Guest posts are placements too — published on third-party sites, counted when live, and subject to the same third-party control; the Content Ownership promise covers content published on your own properties. We don't promise placement on any specific site, and we don't use link farms or networks we wouldn't show you.

Backlink monitoring plans deliver reporting, not placements: a monthly authority snapshot with new and lost link tracking, delivered to your portal.

The management fee covers strategy, campaign build-out, and ongoing optimization. Google ad spend is billed separately by Google and is never included in the management fee. Your ad account and its billing relationship with Google are yours, and we set budgets with you — we never raise your ad spend without your approval.

Ad platforms enforce their own policies: Google can disapprove ads, restrict accounts, or change rules without notice. We respond promptly when that happens, but we don't control Google and aren't responsible for its decisions or billing.

GBP Rescue is one-time recovery work — getting a stuck profile verified, or a suspended profile reinstated — and it is billed on success only. "Success" means Google actually verifies or reinstates the profile. We invoice the fee your quote lists when that happens, and if it does not happen, you owe nothing for the rescue work. There is no recurring charge unless you separately start an ongoing plan.

Verification and reinstatement decisions belong to Google, and its reviews follow Google's own timelines and policies. We prepare and submit the strongest case your business facts support, and we only take on rescues we believe can succeed — but we cannot guarantee Google's decision or how long it takes. You're responsible for the accuracy of the business information we submit on your behalf; work that fails because submitted facts turn out to be inaccurate still counts as attempted, not successful, and is not billed.

Chatbot plans cover an AI assistant we install, configure, and manage on your website, trained on your website content and the business details you give us. Chat volumes are per billing period under the fair-use allowance your plan lists, and retraining happens on the cadence your plan lists. Where a plan lists a one-time setup fee, it is billed at kickoff alongside your first period. Cancellation follows the same rules as every other service here, and we remove the assistant from your site when service ends.

The assistant generates answers automatically from what it has been trained on. We configure it carefully and retrain it on the schedule your plan includes, but no AI assistant is right every time — tell us when an answer is wrong or out of date and we'll correct the training. You're responsible for the accuracy of the business facts it is trained on, and the assistant is not a substitute for professional advice in regulated fields. Where your plan wires captured leads into follow-up or booking, those messages go to people who chose to leave their contact details in the chat.

Reviews & Reputation covers review request campaigns by email and SMS, a QR review page and on-site review widget, review monitoring, and responses drafted for your approval — nothing is posted in your name without it. Reporting lands in your portal like every other service here.

Requests go to your real customers, using contact details you provide or collect — you confirm you have the right to contact them, and every message carries an opt-out. We ask for honest reviews from real customers; we never write, buy, or post fake reviews. Review platforms enforce their own policies: Google and other platforms decide what stays published, can remove reviews, and change rules without notice — we don't control those decisions.

We work hard to deliver services that perform, but we don't guarantee specific outcomes — search rankings, traffic, leads, or revenue. Search engines, ad platforms, and data providers change without notice, and we don't control them. Any projections we share are good-faith estimates, not promises.

Our services are provided as-is. To the fullest extent the law allows, our total liability for any claim related to services under these terms is capped at the amount you paid us in the three months before the claim arose.

We're not liable for indirect damages — lost profits, lost data, lost business, or business interruption — however they arise, including from downtime, suspension, or termination under these terms. Nothing in this section limits liability that can't legally be limited.

We may show the work we build for you — screenshots, links, and a general description of the engagement — in our portfolio and marketing. We never share confidential information. If you'd rather not be featured, just tell us and we'll leave you out.

We may update these terms from time to time. The current version always lives at this page, with the last-updated date shown at the top. We'll email you about material changes at least 30 days before they take effect — and price changes always follow the notice process in the Fees & Billing section. Paying an invoice after a change takes effect means you accept the updated terms; if a change isn't right for you, you can cancel before it applies.

These terms are governed by the laws of the State of New Hampshire, without regard to conflict-of-law rules. If we ever have a dispute, we both agree to try to resolve it directly and in good faith first. If that fails, disputes will be handled in the state or federal courts of New Hampshire, and both of us consent to that venue. Small-claims court remains available to either of us where it applies.

Questions about these terms or your invoice? Contact us: