Midwest Fence ICT

Project Overview

Midwest Fence ICT is a fencing contractor based in Wichita, Kansas, serving the surrounding communities with residential and commercial fence installation, repair, and staining services. They came to us needing a professional website that could compete in the local market and generate consistent inbound leads through organic search.

We rebuilt their entire web presence from the ground up — designing a conversion-focused WordPress site, expanding from a handful of pages to 19 core templates, and implementing an aggressive local SEO strategy targeting Wichita and six surrounding cities. Within the first 28 days, the results were already measurable and significant.

The Challenge

• Limited existing web presence struggling to compete against established fencing companies in the Wichita metro.
• No dedicated service pages, location pages, or content strategy to capture local search intent.
• Poor search visibility — average position of 19.5 meant virtually no organic traffic.
• No structured data, XML sitemap, or technical SEO foundation in place.

Our Approach

• Designed and developed a clean, conversion-focused WordPress site with mobile-first principles.
• Launched dedicated pages for installation, repair, staining, commercial fencing, gate installation, fence types, FAQ, gallery, service areas, and contact.
• Built 6 location-specific pages targeting Wichita, Derby, Andover, Goddard, Maize, and Mulvane.
• Created a resource hub with 12 locally-targeted SEO articles to build topical authority.
• Implemented custom XML sitemap, robots.txt, page-level title/meta tags, and structured data (LocalBusiness, Service, Article, Breadcrumb schemas).
• Configured Google Search Console and GA4 for ongoing performance tracking.