Meals by Emily
One chef, four revenue streams, one storefront — weekly in-home meal prep, private-chef events, custom meal plans, and a protein bakery, all sold through a single site that runs while she cooks.
What one storefront carries for a one-chef business.
Emily runs a personal-chef business in Tampa Bay with a shape no storefront template understands: weekly meal prep cooked in the client's own kitchen, private-chef events booked weeks out, custom meal plans sold as consultations, and a protein bakery shipping cookie dough bites and "Swole Bagels" to anyone. Four different offers, four different buying rhythms, one person doing all the cooking.
The site's job is to be the business's front of house while she's elbow-deep in someone's kitchen — qualify meal-prep leads, take event inquiries with enough lead time, sell the bakery around the clock, and give existing clients a login of their own. It carries +$80k a month in revenue for a team of exactly one chef.
- Four offers with different price points, rhythms, and buyers — one coherent site.
- Physical bakery products and in-person services sharing a single checkout brain.
- Communicating scratch-cooking quality without a single stock photo.
- Protecting a solo chef's calendar: events need 3+ weeks of lead time, and the site has to say so.
- A service architecture that gives each revenue stream its own page and its own call-to-action — meal prep starts a conversation, the bakery checks out instantly.
- WooCommerce handles the bakery's physical products while service pages route to consultations and bookings — commerce where it fits, conversation where it doesn't.
- Food photography from her actual kitchen carries the design; the copy leads with "no seed oils, no shortcuts" scratch-cooking values.
- Expectation-setting baked into the flows: 3+ week event lead times and consultation-first meal plans keep the calendar workable.
The homepage that introduces all four offers, the meal-prep page that starts the highest-value conversations, and the events flow that books her weekends — captured from the live site.
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