Buffalo Ridge Fence
Omaha's premier fence contractor was losing leads on a dated site. We rebuilt the experience around the four fence types they actually install — and the quote form that wins them.
Within 90 days of the redesign going live.
Buffalo Ridge installs fences, not websites — but their lead pipeline lived on a 2014 template-builder site that ranked like one. The photos were small, the quote form dumped into a shared inbox, and there was nothing telling prospects whether the team actually worked in wood, vinyl, chain link, or all three.
We rebuilt around a fence-type-first architecture: every service is its own page, every page tells the same story (material, warranty, photo proof, quote), and every photo is theirs — not stock.
- Dated visual design didn't reflect the craftsmanship of their install work.
- Mobile experience was painful — buttons overlapped, images didn't load.
- Quote requests all landed in the same inbox with no context or routing.
- Google local-pack invisibility — page 2 for their own city name.
- Split the site by fence type so each material has a dedicated service page that ranks on its own.
- Built a smart quote form that captures material preference, linear footage, and timeline — routes differently for residential vs. commercial.
- Rebuilt the portfolio as a filterable gallery with photos tagged by fence type and city.
- Optimized Google Business Profile, schema markup, and location-specific content for top-3 local-pack ranking.
Four fence types, four dedicated pages — each built from the same template so they rank, convert, and handoff to sales the same way. The nav, the quote form, and the SEO metadata all key off these four.
Warm aesthetic, stained or natural, dedicated service page with pricing per linear foot.
Privacy + picket styles, color options, dedicated warranty language for spec-conscious buyers.
Galvanized + vinyl-coated, gate + security add-ons, priced for coverage over square footage.
Spec pages with finishing options, gate hardware, and HOA-approved design patterns.
We went from a site that was honestly embarrassing to one that actually reflects the quality of our work. The quote form alone has paid for the whole project.
Want something like this?
Let's talk about what a bespoke build would look like for your business.
