Case Study
Buffalo Ridge Fence
Complete website redesign for a premier Nebraska fencing company, featuring service showcase and streamlined quote request system.
WordPressUI/UX DesignLocal SEO
Project Overview
Buffalo Ridge Fence, a leading fencing contractor in Omaha, Nebraska, needed a modern website that would showcase their craftsmanship and make it easy for customers to request quotes. We delivered a complete redesign focusing on visual impact, user experience, and lead generation, transforming their online presence into a powerful business development tool.
My Responsibilities
- Complete website redesign and brand refresh
- Service page architecture and content strategy
- Quote request form with intelligent routing
- Portfolio gallery with project categorization
- Local SEO optimization for Omaha market
- Mobile-responsive implementation
Key Challenges
- Outdated website design not reflecting the quality of their work.
- Poor mobile experience losing potential customers.
- Inefficient quote request process causing lead leakage.
- Low visibility in local search results.
Solutions
- Created a premium visual design with high-quality project photography.
- Built a streamlined quote form that captures project details and preferences.
- Developed dedicated service pages for each fence type (wood, vinyl, chain link, etc.).
- Implemented comprehensive local SEO with Google My Business optimization.
Impact
- Quote requests increased by 250% within the first quarter.
- Achieved top 3 rankings for "Omaha fence company" and related terms.
- Mobile traffic conversion rate improved by 180%.
- Average time on site increased from 45 seconds to 3+ minutes.
Details
- Type: Service Business Website
- Duration: 2 weeks
- Team Size: 2
- Role: Lead Designer & Developer
- Year: 2025
Tools Used
WordPressElementorCustom CSSWPFormsYoast SEO
Testimonial
"Our new website has been a game-changer. We're getting more qualified leads than ever before, and the quality of the design really reflects the quality of our work. Couldn't be happier with the results."— Mike, Owner, Buffalo Ridge Fence